INSPIRE! Guest Speaker Event with Keith Robson and Barcode Beasties
October 7, 2011  |  AE Blog, Uncategorized

INSPIRE! Guest Speaker Event

with Keith Robson and Barcode Beasties

Wednesday 12th October 2011, 7pm-8.30pm

This event is to be held at Birmingham Science Park Aston, just across the road from the Gosta Green Pub.

Please enter through the main entrance to the front of the building.

£2 for non-members
FREE for Aston Entrepreneurs members

(…so if you haven’t signed up to Aston Entrepreneurs yet, do so!)

Format:

7-7.30pm
Networking (refreshments provided) and new member registration

7.30pm-8.30pm
We are delighted to welcome KEITH ROBSON to speak with us.

Keith’s presentation will then be followed by a shorter presentation from BARCODE BEASTIES

Further information:

KEITH ROBSON (Main Speaker)

Keith, honoured as a fellow of Aston Business School in 2006 for his career achievements to date, is an Aston graduate (1963-66) with a simply incredible story to share. Keith is flying over for 2 days from Canada (where he currently lives) to sit on the ABS Advisory board and has graciously accepted our invitation to speak whilst here in Birmingham once again.

Keith has a strong background in the automative industry. His full bio can be found here:

http://tiny.cc/KeithRobson

This bio does not include his experience of putting a company, which he acquired, into bankruptcy. The two companies he is also currently working with are both led by inspiring entrepreneurs.

BARCODE BEASTIES

Based in the Oxygen Accelerator at Birmingham Science Park Aston.

Barcode Beasties is a mobile phone game and a data mining application.

“Players are incentivized to scan barcodes around their house. Players
are rewarded with beasts that are of different levels. Once they’ve collected
some beasts, they can then battle – either single player (ie product
vs product) or online – against their friends and others who have
scanned products.

We can promote certain products for a limited time with a “special
beast”. We can message users to tell them about a special limited
edition beast available on a certain product. We also build correlation data based on what products people have scanned and work out what other products they might be interested in.”

A short 10 minute presentation from these young entrepreneurs will hopefully inspire you all to take the next step on your entrepreneurial journey.


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